2013年1月16日星期三

Do You Know The Fashionable Missoni House ?



The new and compelling story from Missoni is an interweave of nature and fantasy, passion and geometry, a fusion of inspirations and techniques; linear forms, sculptural volumes and great eclecticism in the use of the pictorial colour palette. The colour tones are vibrantly intense and rich in high notes.

Famous Milanese fashion house and 'masters of colour' Missoni, took their extraordinary textiles into the home in 1983. An explosion of interior decorating colour, pattern and luxurious texture, the Missoni Home collection now incorporates design for every part of our lives from rugs and upholstery fabrics to bedding and towels to soft furnishings and furniture.

Missoni is an Italian fashion house based in Varese. It is known for its knitwear designs, made from a variety of fabrics in colourful patterns. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953. The Missoni Home collection has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. They launched their first perfume in 1982, although that product has nothing to do with the license now held by Estée Lauder.In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, a lifestyle hotel chain, with plans to have 30 hotels open or in

Missoni’s 2011 collaboration with Target Corp. (TGT) won headlines when the website of the second-largest U.S. discount retailer failed to function because of higher-than-expected demand for the brand’s maxi dresses and home furnishings at a fraction of their typical cost. As tragic and unfortunate as this is, Missoni will find a way to appoint a new head, while operations should go on largely on a business-as-usual manner” should Vittorio not be found alive, said Luca Solca, the head of luxury-goods research at Exane BNP Paribas. “Missoni’s brand image is huge, but its size is small, which should make it feasible to manage a transition.”

Founded in the 1950s by Vittorio’s parents Ottavio and Rosita, Missoni is run by Vittorio, his brother Luca and their sister Angela. Alberto Piantoni was appointed chief executive officer in 2011. Search efforts restarted this morning off the coast of Venezuela and there is no decision as to when they will be called off, local authorities said today. The plane, which went missing Jan. 4, was carrying Missoni, 58, the executive responsible for home decorating  marketing at the eponymous maker of zig-zag patterned knitwear, as well as his partner and four others.

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