The new and compelling story from Missoni
is an interweave of nature and fantasy, passion and geometry, a fusion of
inspirations and techniques; linear forms, sculptural volumes and great
eclecticism in the use of the pictorial colour palette. The colour tones are
vibrantly intense and rich in high notes.
Famous Milanese fashion house and 'masters
of colour' Missoni, took their extraordinary textiles into the home in 1983. An
explosion of interior decorating colour, pattern and luxurious texture, the Missoni Home collection
now incorporates design for every part of our lives from rugs and upholstery
fabrics to bedding and towels to soft furnishings and furniture.
Missoni is an Italian fashion house based
in Varese. It is known for its knitwear designs, made from a variety of fabrics
in colourful patterns. The company was founded by Ottavio ("Tai") and
Rosita Missoni in 1953. The Missoni Home collection has its roots in furnishing
fabrics produced in 1981 in collaboration with Rosita's family firm. They
launched their first perfume in 1982, although that product has nothing to do
with the license now held by Estée Lauder.In November 2005, Missoni and the
Rezidor Hotel Group signed an agreement to create Hotel Missoni, a lifestyle
hotel chain, with plans to have 30 hotels open or in
Missoni’s 2011 collaboration with Target
Corp. (TGT) won headlines when the website of the second-largest U.S. discount
retailer failed to function because of higher-than-expected demand for the
brand’s maxi dresses and home furnishings at a fraction of their typical cost. “As tragic
and unfortunate as this is, Missoni will find a way to appoint a new head,
while operations should go on largely on a business-as-usual manner” should
Vittorio not be found alive, said Luca Solca, the head of luxury-goods research
at Exane BNP Paribas. “Missoni’s brand image is huge, but its size is small,
which should make it feasible to manage a transition.”
Founded in the 1950s by Vittorio’s parents
Ottavio and Rosita, Missoni is run by Vittorio, his brother Luca and their
sister Angela. Alberto Piantoni was appointed chief executive officer in 2011.
Search efforts restarted this morning off the coast of Venezuela and there is
no decision as to when they will be called off, local authorities said today.
The plane, which went missing Jan. 4, was carrying Missoni, 58, the executive
responsible for home decorating marketing at the eponymous maker of zig-zag patterned knitwear,
as well as his partner and four others.
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